FAQ

Most Popular Questions

SEO Related Questions

What is SEO?

Search engine optimisation (SEO) is the process of optimising a website to get it onto the first page of Google.

Page 1 = More visibility, more traffic, more sales.

The price of SEO varies depending on the quality of SEO you’re receiving. This is exactly why you will see some “SEO agencies” selling packages and charging as little as $250/m. Whilst they may sound appealing, you’ll never generate any results and it will result in money down the drain.

We don’t work on packages as no campaign is the same, what website X needs, will be different to what website Y needs.

Force Digital prices start from $1,000 +GST.

All our campaigns are built to provide your business with a minimum 10x ROI, meaning for every $1 you spend, we aim to give you $10 back.

What are keywords?

A keyword refers to the phrases that your potential clients are likely to search for in Google.

Choosing the best keywords for your website is very important for generating targeted traffic to your website and convering that traffic into customers.

The keywords are the foundation of the SEO campaign, our keyword research process is one of the most advanced and detailed in the industry.

Nothing gets past us.

You can rely on us to compile a list of the best keywords for your website.

How does SEO work?

he first part of an SEO campaign is to identify what keywords you want to target. Once identified, you need to optimise your website around those specific keywords, this process is referred to as Onpage SEO. Once the Onpage SEO is completed we move onto Offpage SEO, typically referred to as Link Building (see below). Link building is the process of securing mentions of your website on external websites, this has 2 benefits: 1. It increases the trust and authority of your website. 2. It helps generate even more traffic across to your website.

Google ranks websites based on how good their Onpage and Offpage SEO is.

What is Link Building and Backlinks?

Link building (also know as backlinks) is the process of securing targeted media coverage to help increase your websites trust and authority. The simplest way to view a backlink is as a vote of confidence. If 5 websites are linking to your website, then you have 5 votes of confidence.

The more confidence your website has, the higher your website will rank.

However, like anything when it comes to SEO.

Quality over Quantity.

How long does SEO take?

This varies greatly per client.

We’ve got some clients on page 1 in as little as one month, other clients, it can take up to 12 months.

The keywords you want to target and how much SEO work has already been done on your site play a big part in determining this.

If you’d like an accurate time for your specific business, get in touch with us today and we’ll be happy to provide a more case specific answer.

Does blogging help with SEO?

Yes! Blogging is a great way to target non-commercial keywords and drive traffic to your site, that you can then filter through to your main products and services.

E.g If we partner with a plumbing company, we’ll produce blog content so that their site ranks for keywords like “How much does plumbers cost?” etc

The more keywords you rank for, the more traffic and sales your website generates.

Google Ads FAQs – Force Digital

At Force Digital, we understand that navigating Google Ads can be complex, especially if you’re new to paid advertising. Below, we’ve answered some of the most common questions about Google Ads to help you get started.

What is Google Ads, and how does it work?

Google Ads is an online advertising platform that allows businesses to display ads across Google’s search engine and its vast network of websites. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. You bid on specific keywords, and when users search for those terms, your ad has the opportunity to appear at the top of search results or across the Google Display Network.

How much does Google Ads cost?

The cost of Google Ads varies depending on several factors, including the competitiveness of your keywords, your industry, and your daily budget. With Google Ads, you set a budget that fits your business, and you can control how much you spend per day, per month, or per campaign. At Force Digital, we optimize your campaigns to ensure you get the best return on investment (ROI) from your ad spend.

How long does it take to see results with Google Ads?

One of the main benefits of Google Ads is that it can deliver immediate results once your campaigns go live. However, the exact timing depends on several factors, such as the competition in your industry and your ad targeting. At Force Digital, we closely monitor your campaign’s performance, making necessary adjustments to ensure your ads are effective and aligned with your goals.

How do I choose the right keywords for my Google Ads campaign?

Choosing the right keywords is crucial for the success of your campaign. Force Digital uses detailed keyword research tools to identify the terms your target audience is searching for. We focus on keywords with high relevance and strong commercial intent, ensuring your ads reach the right people at the right time. We also continuously refine and optimize your keywords to improve campaign performance.

What’s the difference between Google Search Ads and Google Display Ads?

Google Search Ads appear at the top of Google search results when users search for specific keywords. These are highly targeted ads based on user intent.
Google Display Ads, on the other hand, are visual ads (images, banners, etc.) that appear across Google’s vast Display Network of websites and apps. These ads are more focused on building brand awareness and reaching users as they browse the web, even when they aren’t actively searching for your product or service.

How can Force Digital help me with my Google Ads campaigns?

At Force Digital, we are certified Google Ads specialists with years of experience in managing successful campaigns. We handle every aspect of your Google Ads campaign, from keyword research and ad creation to ongoing optimization and performance tracking. Our goal is to maximize your ad spend by delivering high-quality leads, increased sales, and improved ROI. We provide transparent reporting so you always know how your ads are performing.

Have more questions about Google Ads? Contact Force Digital today, and we’ll be happy to assist you!