Client: IR
OUR OBJECTIVE
IR like many of the SAAS clients has a strong presence in both the US and Australian market providing SAAS business solutions relating to improving communicaton, payments and infrastructure improvements in real time.
IR’s SAAS solutions are extremely niche and often Google has challenges understand their services/solutions.
Our team at Force Digital’s was asked help Google to better understand IR’s SAAS solutions improve their rankings in Google Search “both Australia and US” and thereby drive more organic traffic to their site.
At various times we also ran PPC campaigns “Google Display and Search” for IR in different global geo locations ensuring that ad copy and Google were able to understant the SaaS Solutions.
RESULTS
Focusing on Australian organic rankings as an example, the inital six months we saw a 14% growth in Organic traffic. Over a 12 month period we saw a 24% increase in Organic traffic.
Our Google Ads PPC campaign saw an increase for 28% in leads resulting in our client attaining more sales.
These are great results taking into account the SAAS clients operate in extremely competative niches and IR has extremely niche solutions that Google historically before we assisted stuggled to understand.