Your customers aren’t just searching on Google anymore.
People are increasingly using ChatGPT, Perplexity, Microsoft Copilot, Claude and other AI platforms to research businesses, compare services, explore products and decide who they should contact or buy from.
Generative Engine Optimisation (GEO) is about increasing your visibility within this new search environment.
Force Digital helps businesses strengthen the signals that allow generative AI platforms to understand who they are, what they offer and why they may be relevant when potential customers are searching.
Is Your Business Visible When Customers Ask AI?
Think about the questions your potential customers are already asking:
Who are the leading providers of this service?
Which company can help me solve this problem?
What are the best options available?
How does one product or service compare with another?
Where can I find a business that provides what I need?
Increasingly, those questions are being asked directly within AI platforms.
The opportunity isn’t simply having your website rank for a keyword. It’s having your business become part of the research, comparison and discovery process.
If AI platforms understand your competitors better than they understand your business, those competitors may have another opportunity to reach potential customers before you do.
What Is Generative Engine Optimisation?
Generative Engine Optimisation is the process of improving the signals that help generative AI systems discover, understand and potentially reference your business, brand, products, services and expertise.
Traditional SEO primarily focuses on improving visibility within search engine results. GEO expands that focus to the generative platforms people are increasingly using to find information and make decisions.
This can involve your website content, brand information, topical relevance, structured data, external mentions and the wider digital footprint surrounding your business.
Force Digital uses GEO alongside SEO and AEO to create a broader search strategy built around how customers are discovering businesses today.
AI Is Creating a New Customer Journey
The traditional organic search journey often started with Google.
A customer searched for something, reviewed the results, visited several websites and gradually researched their options.
Generative AI can change that journey.
A potential customer can ask an AI platform a series of detailed questions, compare different solutions and narrow down their options before ever visiting a business’s website.
That means the discovery and research stages of the customer journey may already be happening elsewhere.
GEO is about increasing the opportunities for your business to be visible during those earlier stages, so when customers are researching their options through AI, your brand has a greater chance of being part of the conversation.
How Force Digital Builds Your GEO Visibility
There is no single optimisation that suddenly makes a business visible across generative AI.
Force Digital takes a broader approach to GEO, strengthening the signals that help AI systems understand your business and connect it with relevant topics, products and services.
Our GEO services can include:
• Strengthening brand and business entity signals
• Building clear associations between your business and important topics
• Developing content that demonstrates expertise and relevance
• Improving the consistency of business and service information
• Strengthening relevant third-party mentions and references
• Improving website structure and internal relationships between content
• Implementing relevant structured data and schema markup
• Identifying gaps between your AI visibility and competitor visibility
• Monitoring brand mentions, citations and visibility across AI platforms
The goal isn’t to chase AI mentions for their own sake. It is to increase your visibility where potential customers are researching and making decisions.
Your Website Is Only Part of GEO
GEO extends beyond the content published on your website.
Generative AI platforms can use information from across the web to understand businesses, brands, products and topics.
That makes your broader digital footprint increasingly important.
Relevant third-party mentions, credible references, consistent business information, strong topical associations and quality content can all contribute to how clearly your business is understood online.
Force Digital looks beyond individual webpages to strengthen the wider signals surrounding your business and create more opportunities for it to be discovered through generative AI.
GEO & SEO: Expanding Beyond Google
SEO remains fundamental.
Your website still needs to be technically sound, relevant to your customers and capable of competing within traditional search results.
But Google rankings are no longer the only opportunity.
GEO expands your search strategy into generative AI platforms where customers may be researching businesses before they ever perform a traditional Google search.
Force Digital combines SEO and GEO to help businesses compete for visibility across both established search engines and emerging AI-driven discovery channels.
AEO vs GEO: Where Does GEO Fit?
Answer Engine Optimisation and Generative Engine Optimisation are closely connected, but their emphasis is different.
AEO focuses on making your content easier for search engines and AI-powered answer systems to understand and surface when users ask specific questions.
GEO takes a broader view of how your business and brand are understood, discovered and potentially referenced within generative AI platforms.
Used together with SEO, they help expand your visibility across the different ways customers now search, research and make decisions online.
Learn More About Answer Engine Optimisation
Force Digital: GEO Focused on Business Growth
Being mentioned by an AI platform might look impressive, but visibility alone isn’t the objective.
Force Digital focuses on building GEO visibility around the products, services and topics that matter to your potential customers.
The objective is to create more opportunities for your business to be discovered during the research and decision-making process, attract qualified visitors and turn increased visibility into leads and revenue.
As AI continues to reshape how people find businesses online, Force Digital can help make sure your search strategy evolves with it.
Make Your Business More Visible in AI Search
Your customers are already exploring new ways to search.
Make sure your business has the opportunity to be found when they do.
Talk to a Force Digital GEO Specialist
Frequently Asked Questions
How do I get my business mentioned by ChatGPT?
There is no guaranteed way to make ChatGPT mention a particular business. However, strengthening your website content, brand signals, topical relevance and credible mentions across the web can make your business easier for AI systems to understand and discover. Generative Engine Optimisation focuses on improving these signals and increasing opportunities for your brand to be referenced.
What influences which businesses AI platforms recommend?
AI platforms can draw on information from many sources when generating responses. Clear information about your business, relevant content, established topical associations, consistent brand information and credible third-party references can all contribute to how well your business is understood. GEO focuses on strengthening this wider digital footprint.
How can my business become more visible on Perplexity and other AI search platforms?
Building AI visibility requires more than adding keywords to a webpage. Your business needs strong content around relevant topics, clear entity and brand signals, technically accessible information and a credible presence beyond your own website. Force Digital uses GEO strategies to strengthen these signals across your digital presence.
Why are brand mentions important for Generative Engine Optimisation?
Generative AI systems need context to understand what a business does and which topics, products or services it is associated with. Relevant mentions and references from other credible sources can reinforce those relationships and help establish a clearer picture of your business across the web.
Can Force Digital improve my visibility across multiple AI platforms?
Force Digital develops GEO strategies designed to strengthen your overall AI search visibility rather than focusing on a single platform. This can create opportunities for greater visibility across ChatGPT, Perplexity, Microsoft Copilot, Claude and other generative AI and AI-powered search experiences.
How does Force Digital measure GEO performance?
Force Digital can assess GEO performance through indicators such as AI brand visibility, mentions and citations, referral traffic from AI platforms, visibility for commercially relevant prompts and the leads or conversions generated from that traffic. The focus is not simply on being mentioned by AI, but whether that visibility contributes to meaningful business results.